Chesterfield Retains Madison+Main for Branding Campaign

Madison+Main, Advertising & New Media is pleased to announce its collaboration with Chesterfield County’s Department of Economic Development. Madison+Main will work with CDED and other community partners to develop a comprehensive brand campaign in 2007. The community brand package includes a logo for the County’s Department of Economic Development and messaging consistent with their brand position as a First Choice Community for business. The firm will also work to provide print advertisements, radio spots and billboards targeting residents and business owners around Central Virginia. The initial campaign, slated for 3 months, will launch this Spring.

“This is a very exciting project for us,” says Madison+Main President Dave Saunders. “Place branding is a relatively new phenomenon. It is a chance for us to take applications of classic marketing practices and models and apply is to places, in this case, a county of 300,000 people. As we work to brand Chesterfield County in the future, some of the benefits like civic pride are somewhat intangible, but place branding has been proven to deliver economic benefits such as businesses expanding and relocating in additions to the dollars it can bring from tourism.”